At Stanford University, USA, Londa Schiebinger and her team at the Clayman Institute for Gender Research, develop state-of-the-art gender methods for basic and applied research in science, medicine and technology.
In this video interview Londa Schiebinger explains the urgency for a gender biased approach to e.g. medicine, where gender aspects has been relatively absent to this day.  

When producers manufacture a laptop computer especially for women, they put on a floral cover and present the product as a lifestyle accessorie, says Rune Nørager, associate professor and teacher at the Department of Product and Design psychology at Aalborg University. When the same laptop (in black) is advertised for men, the manufacturer talks about capacity and other technical specifications. What impact does this have on men's and women's approach to technology?

The prejudices existing between genders are highly influential in our ways of navigating the world. Unfortunately, the debate about prejudice frequently has a negative ring to it; but prejudices may also be conducive in our categorisation of each other into a series of ’crude categories’ in order that we can quickly pigeonhole and understand them.

Female Interaction is one of the eight projects out of approximately 70 found worthy of funding by the Danish Enterprise and Construction Authority. The reason for co-financing the project is expressed by Head of Section, Frederikke Saabye: