female interaction •

female interaction presented on international conference in Berlin

16-03-2011

Insight and know-how created so far in the female interaction project was presented on the 5th annual conference Front End of Innovation ® Europe (FEI 2011), held march in Berlin.
Alongside with key note speakers from global brands like Coca Cola, BMW, Siemens, Vestas Wind Systems and Nokia associate professor and psychologist Rune Nørager lectured on female interaction as “A novel approach to user-driven innovation in business”.

Exemplifying with e.g. the evident gender specific use of computer games - boys play World of Warcraft, while girls prefer to play The Sims - he argued that gender can be used to identify specific innovation potentials and interaction design preferences.

Rune Nørager also illustrated how bringing together scientists , businesses, designers and market analysts enables new process models for user driven innovation to arise.
Knowledge connections like these, he pointed out, will come to create new results for the benefit of the user – and the business potentials for companies.

More information on FEI

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Interview with Rune Nørager, Aarhus University

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