There is a need for a dialogue with the female users
19-02-2009 | BY Christina Søgaard Jensen
Interview with Mette Jakobsen, Lindberg International
A product design which may be spot on for Danish female users will not necessarily work in another cultural context. Therefore, if you want to be successful on the international market, you need – according to Mette Jakobsen from Lindberg International – to accept the premises of the individual country.