female interaction •

A new look on female users: Technology user personas

13-04-2010 | BY Christina Søgaard Jensen

Interview with Mette Jakobsen, Lindberg International

Among the analyses carried out in the exploration phase Lindberg International conducted a cluster analysis based on interviews with 200 women.

MORE

Lindberg International

Lindberg International is specialized in global business-to-business market research and down-to-earth sales & marketing consulting. Lindberg International employs a reputable set of methods to decode user and market preferences combined with an outstanding experience within national cultural differences.
From the knowledge gathered throughout market research and/or via recommendations, the “Knowledge for Sale(s)” approach, by Lindberg International, helps companies improve their overall sales and discover new opportunities. This unique concept is only possible because of the strong combination of talented market researchers and sales and marketing employees, joined with many years of international experience.

This is not a question of men vs. women

23-04-2009 | BY Christina Søgaard Jensen

Interview with Mette Jakobsen, Lindberg International

Mette Jakobsen from Lindberg International, charged with establishing international focus groups for the Female Interaction project, points out two pitfalls to pay attention to when designing products for international markets.

MORE

There is a need for a dialogue with the female users

19-02-2009 | BY Christina Søgaard Jensen

Interview with Mette Jakobsen, Lindberg International

A product design which may be spot on for Danish female users will not necessarily work in another cultural context. Therefore, if you want to be successful on the international market, you need – according to Mette Jakobsen from Lindberg International – to accept the premises of the individual country.

MORE