How can a mobile phone headset, a multimedia player or a climate control be innovated to fit to female values and female way of thinking and living?

On 3 multidisciplinary ideation workshops a total of 30 participants transformed the female interaction potentials revealed in the user exploration into a wealth of new ideas. For this occasion the female interaction team was extended with developers and marketing specialists from  B&O, GN Netcom & Danfoss. The co-creation process applied at the workshops was designed to convert the insight and viewpoints of the different participants into creative energy. In a groupwise ideation everybody contributed to new ideas on how to let female values and preferences be a jumping board to making even better high-tech products. The ideation proces was focused and stimulated by a combination of user video's, personas, situation cards and desired female experiences.

Now the female interaction team is busy with a clustering and maturation of the ideas. The next step is to let the designers transform the ideas into the best possible female interaction design concepts.

Jabra JX10 is a small, exclusively designed Bluetooth headset. A hands-free and wireless solution for mobile phones giving you the freedom to communicate with your hands free.

Through its Jabra brand, GN Netcom is a world leader in innovative headset solutions. With around 1,100 employees and sales offices around the world, GN Netcom develops, manufactures and markets a broad range of wireless headsets and speakerphones for mobile users and both wireless and corded headsets for contact centre and office-based users. GN Netcom’s business activities also include its original equipment manufacturing (OEM) business. GN Netcom is a subsidiary of GN Store Nord A/S.