How can a mobile phone headset, a multimedia player or a climate control be innovated to fit to female values and female way of thinking and living?

On 3 multidisciplinary ideation workshops a total of 30 participants transformed the female interaction potentials revealed in the user exploration into a wealth of new ideas. For this occasion the female interaction team was extended with developers and marketing specialists from  B&O, GN Netcom & Danfoss. The co-creation process applied at the workshops was designed to convert the insight and viewpoints of the different participants into creative energy. In a groupwise ideation everybody contributed to new ideas on how to let female values and preferences be a jumping board to making even better high-tech products. The ideation proces was focused and stimulated by a combination of user video's, personas, situation cards and desired female experiences.

Now the female interaction team is busy with a clustering and maturation of the ideas. The next step is to let the designers transform the ideas into the best possible female interaction design concepts.

Devilink is a wireless floor-heating system consisting of one centrally placed main unit controlling decentral sensors throughout a building. With Devilink it is possible to adjust the various room temperatures of the entire home from one central unit.

Danfoss is a global player within development and production of mechanical and electronic products and controls. Their products help to heat and cool homes and offices, refrigerate food and control  production lines. In short, Danfoss contributes to the conveniences of modern life as well as to a safer and cleaner environment.
Danfoss is Europe’s leading company within the industry of indoor climate systems with a considerable market share. Their most advanced systems are wirelessly connected and can control the entire house from a single unit.