The project is approved as a research project co-financed by the Danish Enterprise and Construction Authority (DEACA). The project is focused on making advanced electronic products attractive and convenient to use for females – and for the rest of the world. The project has been initiated by design-people in collaboration with Aalborg University, Aarhus University, Bang and Olufsen, GN Netcom, Danfoss and Lindberg International. The project is one of eight projects chosen by DEACA among more than 70 applicants.

The female-interaction project has been financed by the DEACA programme for user-driven innovation. The objective of the programme for user-driven innovation is that of strengthening user-driven innovation in the private as well as the public sector whilst also contributing to a realisation of the vision that Danish businesses and public institutions are among the most innovative in the world.