The research team has gathered and studied a large number of scientific and popular articles and web-sites focusing on gender and female preferences. Please note that some of them are in Danish (DK):
www.genderedinnovations.eu (official launch November 2011)
The site provides case stories and practical methods on sex and gender analysis for scientists and engineers.
www.femmeden.com
The Femme Den group has been founded by four women. Their focus is understanding and designing to female consumers.
www.kvinfo.dk (DK)
Kvinfo.dk is a danish site providing knowledge on gender, equal rights and the history of danish women. Find books, scientific research and quirky articles - all with a gender focus.
www.kvindeguiden.dk (DK)
An online magazine for what they describe as active, knowledge-seeking women. Articles and special themes about fashion, interior, family-life etc.
What women want: CE gadgets - consumer electronics - Marketing Technology to the Female Consumer, DSN Retailing today 01/2005
http://findarticles.com/p/articles/mi_m0FNP/is_1_43/ai_112245677/
What women want, Marketing week 02/2009
www.marketingweek.co.uk/home/what-women-want/2064431.article
Hello, girls, The Economist, 03/2009
http://www.economist.com/displaystory.cfm?story_id=13278440
Kvinder og Teknik, Fremtidsorientering 3/2002
www.cifs.dk/scripts/artikel.asp?id=661&lng=1 (DK)
Designet af kvinder - til kvinder, DDC 02/2005
www.ddc.dk/DESIGNVIDEN/artikler/DN_03_05_designet_af_kvinder (DK)
Påvirker æstetisk design brugeroplevelsen?, UNI-C Usability 04/2006
http://design.emu.dk/artikler/0616-aestetik.html (DK)
Gør klar til turbokvinden, Jyllandsposten 02/2007
http://www.futuria.dk/Default.aspx?ID=53 (DK)
Digital lifestyle trend magazine with special focus on women
http://elektronistamag.com/
Books and more
"Inside Her Pretty Little Head: A new theory of female motivation and what it means for marketing" Jane Cunningham & Philippa Roberts, Cyan Communications 2007
"Tools and Toys - Communicating gendered positions towards technology" Elisbeth K Kelan 2007
The author of the book, Dr Elisabeth Kelan is a senior Research Fellow in the Lehman Brothers Centre for Women in Buisness. She is a leading scholar on gender relations in organisations and the author of numerous articles on gender and technology.
"Kig dine kvindelige kunder i kortene" Helle Katholm Knutsen, Børsens forlag 2008
Den lille forskel, http://www.dr.dk/denlilleforskel/ (DK)