Applying a female interaction strategy into your organization takes more than a corporate decision.
Making a company gender responsive takes a total corporate implementation.
The following is from our newly released Guidebook to a female interaction strategy, extracts from the chapter Summary, guidelines and how to get started:
“The gender responsive tech company
When you, as a company, want to release the potential of Womenomics it is important to take the following steps :
Create a common understanding of the Womenomics business trend and make an initial ideation of the challenges and potential for your company.
Introduce a gender focus and an understanding of the way gender differences can either limit or enrich your products, services and market potential. The set of Female Interaction principles that the Female Interaction team have developed can help to make the female approach to technology operational.
Analyse the female business potential more thoroughly in order to make an actionable female business case.
Reflect on the values that drive your company and the services and products you offer. If they are extremely performance-oriented, they may need adjustments in terms of a benefit and experience focus embracing female values.
Reframe the user focus. Often the female users and potential buyers of your tech-products are overlooked and not represented in the marketing and development departments. Creating comprehensive user profiles can help you obtain a clear focus on the female values during the process and throughout the company.
Evaluate your products, services and communication using a female perspective.
Set up goals and benchmarks for a holistic female user experience to be delivered by your development, design and marketing/sales teams. Inspire with good examples or cases.
Tap into the potential of user involvement. The everyday users of your products and also the women who have not yet discovered the benefits of your existing or upcoming products are a powerful resource. The method toolbox offers effective ways of involving them at different stages of the development process.
Make your teams focus on the user benefits and -experience rather than on the product itself and its tech-features. Test new concepts early - by visualising situative user benefits and evaluating them with real users.
Create gender-balanced teams – this is not a prerequisite but can definitely help to create momentum, when it is combined with recognition of female values and a female approach to technology.”
Complete guidelines on how to get started are available in the Guidebook to a female interaction strategy.
To order the guidebook (45 Euro plus transport) please contact office manager Karin Bech Hansen with your postal address.