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GUIDEBOOK TO FEMALE INNOVATION COMING UP

The project team is currently working intensely on the guidebook on female innovation that is going to conclude the Female Interaction project.
The guidebook will cover the following topics:
 
The Mission, the project
 
Womenomics meets design
- Trend data
- Why pinking is not doing it
- Why interaction design matters
 
Technology meets women
- Gender differences
- international gender research
- Female Interaction research
- Female Interaction principles
- Female tech user profiles
 
Female Innovation Case stories for
- Bang & Olufsen
- Danfoss
- GN Netcom / Jabra
 
Introduction to female innovation methods
 
The impact
- Female feedback studies
- Company feedback & witnesses
 
Conclusions and innovation guidelines
 
How to get started

Stay tuned, we expect the illustrated
guide book to be available by the end of january...

 

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FEMALE KNOW-HOW LINKS

The research team has gathered and studied a large number of scientific and popular articles and web-sites focusing on gender and female preferences.

INITIATED BY

design-people

Graven 24 b
DK-8000 Århus C
t: +45-70 22 64 62

Erhvervs & Byggestyrelsen Lindberg International Aarhus Universitet Bang & Olufsen GN Netcom Danfoss design-people